“Nothing tells about you more than your shoes, so make sure you are wearing a good one”.
Our story began long ago in a small village of Northern Italy with a man named Antonio “Nino” JADE and his great passion to shoes. He was handcrafting magic in his small workshop “Scarpe di Non” for about half a century and always used to say “Nothing tells about You more than your shows, so make sure you are wearing a good one”.
The seeds for today’s JADE London were planted back then in Italy growing now into a big international brand of fashion footwear. In 2005 Nino’s grandchildren, inspired by the passion of their grandfather, decided to run a footwear brand.
“JADE” in partnership with a London-based investment company. As a result of this cooperation, we now have a brand with amazing cultural influence, combining the best from each.
Today JADE London is a young and ambitious brand that offers you an unparalleled shopping experience and a truly outstanding selection of hottest trends and styles. It specializes in the creation of fast fashion footwear, accessories, and clothing with the best quality-price combination.
